February’s big bold badass is Victor Cui, CEO / Owner of ONE Championship – a $1 billion-dollar MMA Sports Media Company!
Mr. Cui will share insights from a 25-year career that has seen him become one of the most influential leaders in the world of sports globally, regularly featuring in the Wall Street Journal, Bloomberg, and Sports Illustrated.
Get a ringside seat at the KEE Club Dining Room for Sunday Brunch with Victor!
About the KEE Club Brunch
Elegantly located behind the grand stone entrance and cast iron gates of 796 Huai Hai Rd, past a beautifully cultivated garden, KEE Shanghai discreetly resides in the striking 1920s heritage maison Twin Villas.Beautifully restored to its previous grandeur, the 1921 Twin Villas offers the perfect setting for KEE Shanghai.
The club, which is renowned in Hong Kong for its personal service and luxury ambiance, will share the building with the Richemont Shanghai headquarters, sitting above the flagship stores for China of distinguished brands such as Alfred Dunhill and Vacheron Constantin.
Brunch With A Badass I - Review
A decadent Sunday Brunch at the Waldorf Astoria Shanghai was made all the more luxurious with a presentation from our inaugural badass of honor: Olivia Plotnick!
As one of the world's leading China marketing experts, the presentation was full to the brim with insights and expectations for the 2019 landscape, and beyond:
- Have a purpose
- Be engaging (with your content, with your actions)
- For god sake – engage!
- Influences are so successful because they’ve built such personal relationships
- Get rid of the garbage – give me something healthy, useful and long lasting
- Be aware of shifts, not takeovers – apps aren’t disappearing, but time spent is shifting
- Be useful - don’t just provide information, provide tools
Marketing has moved from cold calls, door to door salesmen, to then inbound marketing where we make content in the hopes that someone has a problem and they’re going to ﬁnd us and we will build up relationships etc. and more and more the content that is produced is centered around the consumer — personalization, entertainment, engagement, so we’re in this extremely customer-centric era where if you’re still talking about how great your product is...no one will be listening."
Thank you again to Olivia! All in attendance learnt a whole bunch of fresh wisdom from one of China's leading marketing experts, before before filling up on the Waldorf’s delectable food!
And don't just take our word for it!